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filler@godaddy.com
Signed in as:
filler@godaddy.com
Each project here started as a business relationship. I don’t just sell campaigns — I help clients identify what they’re trying to build, then build the strategy and creative execution to make it happen.
"I operate at the intersection of strategy and storytelling. I close the deal, then I help build the campaign. "
Managing an active book of business means staying deeply embedded in each client's goals — understanding what they're trying to build, where they're falling short, and how to help them grow.
Gray Television operates in over 100 markets across the U.S. This recognition came from the national sales network — five separate times over my tenure. I'm proud of it, but what it really reflects is the quality of the client relationships underneath it.
New business development means starting from scratch — identifying the right prospects, understanding their business, and building a case for why a partnership makes sense. These 28 relationships all started with a cold conversation.
Sonic had never had a presence on Oʻahu. Before a single location opened, we needed to build awareness, curiosity, and excitement from scratch in a market that didn’t know what Sonic was. This campaign was designed to educate and entertain simultaneously — introducing the brand to local audiences in a way that felt native to Hawaiʻi, not imported from the mainland.
Domino’s corporate promos are built for a national audience. Our challenge was to take those campaigns and make them feel local — grounded in the language, culture, and humor that Hawaiʻi audiences actually respond to. Over three years, this localization strategy helped grow the partnership from $200K to $500K+ annually and cemented Domino’s Hawaiʻi as the dominant player in their market.
Hawaiian Host wanted two new faces for their iconic AlohaMacs chocolate boxes — the first packaging update in over a decade, and the first time a kāne would be featured. We designed and produced a statewide search campaign that drew hundreds of applications and more than 18,000 public votes, culminating in a live reveal at Ala Moana Center broadcast on HI Now Daily.
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